Holang-I is a Paris-based creative studio born from the desire to erase all frontiers by merging the East and West, built around the brilliant talents we represent. We thrive on building bridges between creators and clients from different countries and cultures, with the deep conviction that art and creativity form a melting pot where diverse perspectives and techniques always enhance each other. In Korean folklore, tigers (or "Holang-I") were offered the chance by the gods to become men if they agreed to follow a set of rules. The tigers refused and decided to live forever by their own principles. Our roster, composed of some of the greatest artists from Asia, embodies this story: a group of free spirits offering their vision to the world, mastering their unique crafts, and refusing to conform to any preconceived ideas.

Joohno Ko

"Lines That Wander"

Clients

Louis Vuitton, Google, The North Face, Porsche

Clients

Louis Vuitton, Google, The North Face, Porsche

Joohno Ko is a Seoul based illustrator whose work moves effortlessly across cultures, continents, and colors. Born in South Korea and raised between Seoul, Chennai, and London, with an important chapter in Berlin, Joonho Ko draws from a rich patchwork of life experiences to shape his visual world. From the bold colors of Chennai to the sharp design sensibilities of London, each city he has lived in has left a clear mark on his art. Still, it is Seoul that anchors him, offering a strong sense of belonging and constant creative inspiration. His illustrations combine neon energy with soft pastels, bringing together influences from magazines, fashion, and interior design into a style that feels both surprising and emotionally focused. Guided by a search for his own visual voice, Joonho creates images filled with movement, memory, and a quiet longing to cross boundaries.

Genesis - V&A Mural

Genesis - V&A Mural

Taking down Christmas - Rudolph

Taking down Christmas - Rudolph

Taking down Christmas - Santa

Taking down Christmas - Santa

The North Face - Sustainable Society

The North Face - Sustainable Society

The Highland - Ladakh Reception

The Highland - Ladakh Reception

Refinery 29 - Editorial

Refinery 29 - Editorial

Porsche - Macan

Porsche - Macan

Louis Vuitton - Vortex

Louis Vuitton - Vortex

Louis Vuitton - BenjiB

Louis Vuitton - BenjiB

Google - Hangeul Day

Google - Hangeul Day

Korean National Folk Museum - Land of Tigers

Korean National Folk Museum - Land of Tigers

Korean Character concept

Korean Character concept

Dragon's Kaleidoscope - Book cover

Dragon's Kaleidoscope - Book cover