Holang-I is a Paris-based creative studio born from the desire to erase all frontiers by merging the East and West, built around the brilliant talents we represent. We thrive on building bridges between creators and clients from different countries and cultures, with the deep conviction that art and creativity form a melting pot where diverse perspectives and techniques always enhance each other. In Korean folklore, tigers (or "Holang-I") were offered the chance by the gods to become men if they agreed to follow a set of rules. The tigers refused and decided to live forever by their own principles. Our roster, composed of some of the greatest artists from Asia, embodies this story: a group of free spirits offering their vision to the world, mastering their unique crafts, and refusing to conform to any preconceived ideas.

Swim

“Serious About Silly Characters”

Swim is a Seoul-based creative collective founded in 2018, known for creating hilarious and lovable characters from scratch. From a bowl of noodles with legs to a guitar-wielding cartoon rocker, their designs are bold, expressive, and instantly iconic.
While their roots lie in motion graphics, their creative playground extends far beyond. Each member brings their own universe, and together they mix animation, illustration, and design into characters that are full of life, humor, and attitude.
At the core of everything they do is a passion for character design, not just making things look good, but making them feel alive. Their work is playful, sharp, and proudly strange.

Swimmy - Cookodile

Swimmy - Couchdog

Swimmy - Busishy

Allure - Green Action Campaign

Swimmy - Ready to catch

Swimmy - Fisherman

Swimmy - Mungji

Swimmy - Luchador

Swimmy - Luchador

Swimmy - Mazesoba

Swimmy - Mazesoba

Jerry K - Brown Poodle

Swimmy - AC/DC

Swimmy - AC/DC

Swimmy - Donovan The Ironfist

Swimmy - Donovan The Ironfist

Hyundai - Department Store

Top of the Morning - Character Design

Top of the Morning - Character Design

Bankcow - Character

Bankcow - Character